Last Day to get in on BlastOff before Pizza Hut hooks up!  Get in NOW!

That's right.  Pizza Hut launches a huge, nation-wide Pizza Box-top Flyer push tomorrow, Tuesday, October 27, 2009.   This is, no doubt, going to swell the ranks of BlastOff participants so today is the day to get in and start your own network.

Good luck....  Sign-up Now...!



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This website will provide some answers based on my own due diligence, involvement and experience with it. This same due diligence is typically conducted on all companies where investment of time, money and personal/professional reputation is involved.   

What is BlastOff?  
(watch the video- narrated by Bill Rodgers - Founder/CEO)  

• The first thing to know is that BlastOff is a privately-held company. BlastOff is a network/membership retail website.  It is free. 

• When you become a member you get a free home page. Here's mine.

• The home page has links to a retail "mall" along with wireless, internet and legal services (see: Pre Paid Legal Connection).

• When you use the mall, your account carries digital credentials into the retailer's web site, linking back to your BlastOff account.

• When you check out of the retailers website a "cash back" is credited to your account.

• The amount of the cashback is very small, somewhere around 2 - 3%.

• The person who referred you to BlastOff (you signed up thru their homepage) also receives a small cash back commission, I think a little less than half of what the actual shopper receives.  It's almost nothing when it's just one person and just one purchase. 

• However, if you attract dozens, or even hundreds of people to join the BlastOff Network through your site, then you could earn a  significant income.  This is what's known as passive income.

• You most likely will NOT get rich quick.  However, you most likely will make money over time.

William Rogers, Founder/CEO (bio from the Norrod Financial Group Website)

Mr. Rodgers co-founded Norrod Financial Group and serves as General Partner.  Prior to Norrod, Mr. Rodgers co-founded an internet based electronics distribution company, Mindsway, LLC and served as Chief Executive Officer.  During his tenure, Mr. Rodgers spear headed the company's business development efforts establishing partnerships with Fortune 500 companies such as Panasonic, Toshiba, Ingram Micro and eBay.  He also built and led a direct sales force of over 1,000 individuals and was Chairman to a group of 22 shareholders.  This experience rendered great insight and knowledge in all areas of starting and growing a company from initial capitalization and development to negotiations at the highest level.  Previously Mr. Rodgers served as a registered agent of Richman Bradley Securities where he worked with new and emerging companies for the purposes of capital acquisition, contract sales, business development, commercial real estate financing and contract negotiations.

Note:  I am unable to find Mindsway LLC.  Currently www.mindsway.com is a link farm.  However, I did find this PR piece from 2002.   Also, searches through Google, Yahoo, Bing did NOT find any information for Richman Bradley Securities.


Adam Smith, Co-Founder, Chief Strategy & Development Officer

There's no immediate biography or information (LinkedIn, FaceBook, Google, Yahoo, Bing) regarding Adam Smith other than the BlastOff press release.  But the release has no background.  No resume.  This is important since his title would imply he's responsible for much of the direction of BlastOff.  This lack of forthcoming information regarding background, accomplishments, experience, etc. always makes me nervous. 
Any help in getting to know Adam Smith's background will be appreciated.  email me.

Doug Gray, Chief Technology Officer

Gray was Senior Director of Sabre Holdings, the company behind popular travel booking services like Travelocity and CheapTickets.com.  As CTO of Travelocity, Gray was credited with engineering the first ever real-time online registration system. Seems he's put his talent to work with this site and it breeds some confidence to know that he's got some experience in this type of environment.

Scott Berman, Chief Creative Officer

Can't find any information about Scott Berman.  However I did find a website attached to his name at: http://www.epsstudios.com   But, my computer immediately threw up an alarm declaring it was an "attack site" which would gather information from my computer.  I really don't know if this is Berman's site, however, the MINDSWAY link certainly leads me to believe Mr. Berman and Mr. Rodgers have a relationship. 
Any help in getting to know Scott Berman's background will be appreciated.  email me.

(the above is a captured graphic screen shot from my computer)

Bryan Martin, Chief Financial Officer

The only Bryan Martin that turns up via search engines and social networks is Bryan R. Martin, CEO of 8x8, Inc., a publicly-held technology company where he serves as CEO.  This most likely is NOT the same person. 
Any help in getting to know Bryan Martin's background will be appreciated.  email me.

Dick Ronchetti, Co-Founder, Advisor  (bio from the Norrod Financial Group Website) Mr. Ronchetti co-founded Norrod Financial Group and servers as General Partner.  He has served as Principal of First Continental Capital since 1977 and President and Chief Executive Officer since 1982.  During his tenure of 29 years, Mr. Ronchetti has evolved into an expanded capital market specialist developing extensive contacts in the cappital markets to satisfy a wide spectrum of client financing needs which include: debt financing, equipment leasing, asset-based lending, private debt placement, acquisition financing, real estate financing and debt restructuring in corporate debt markets as well as equity financing, ranging from start-up venture to growth capital.

Previously Mr. Ronchetti served as an Officer of Murray Financial Corporation and four of its subsidiaries, Murray Investment Company, Murray Properties, Murray Management Corporation and Murray Savings Association.  Those positions provided marketing and management experience in mortgage banking, real estate acquisition, real estate management and the savings and loan industries.

Mr. Ronchetti has earned both a BS in Business Administration and MBA from the University of Missouri.  He has served on the boards of the National Commercial Finance Association, Society of International Business Fellows, Equipment Leasing Association and is a member of the Association of Government Leasing and Finance.  As a member of the Equipment Leasing Association, he served on its Federal Government Relations Committee and chaired both its Municipal Industry Task Force and Political Action Committees.   As a member of the Equipment Leasing Association Board, he served on its Executive, Nominating and Finance Committees.  Mr. Ronchetti presently serves as a director for Palm Beach Tan and on the Advisory Board of Platinum Resource Organization.



If BlastOff goes viral, then, the early joiners will probably do well with commissions.   For example, if 300 people sign up through me it might generate somewhere between $100 - $300 per week depending on what they buy.

PPL members, because they were awarded exclusivity (see PPL connection), get cash back on purchases made 20 layers down line.  But, remember this cash back is based on a percentage of the purchaser's cash back, and could be as little as .08% to as much as 1%.   This is NOT much money unless you have hundreds of people who sign-up through your BlastOff site.  You can create a spreadsheet and figure it out using your own financial assumptions.


This is difficult to analyze.  It would not make much sense to join PPL just to hook-up with BlastOff if you really don't need PPL services.  The reality is that BlastOff is simply a value-added proposition to the PPL Fast Start Associate Program.  And, this program seems to be ongoing! 

If you join BlastOff when it goes "live to the general public"  (October 12, 2009) then, it's totally free.  So, you're not out of any money whatsoever.  Just time.